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Zero Click Marketing ✦ With Amanda Natividad
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Amanda Natividad first began talking about Zero Click Marketing in 2022. Currently Chief Evangelist at SparkToro, she's spent her career at the intersection of brand, content, and audience strategy — teaching B2B teams how to build authentic authority since before "thought leadership" was a cliché.
She writes, speaks, and consults on the premise that the best marketing feels like an ongoing conversation — not being nudged through a funnel.
"Amanda is great to collaborate with, both as a colleague, and as a speaker and teacher. I would know, I am her."— Amanda Natividad, 2026