Speaking
Amanda has presented at
👋 Hi, I'm Amanda Natividad
Coined and popularized by Amanda Natividad and Rand Fishkin beginning in 2022, Zero Click Marketing is a new approach to brand-building that creates value before anyone ever visits your site — because the best marketing never needed a click in the first place.
Over half of Google searches end without a click. Social media platforms ding you for linking out. What to do? Beat the platforms at their own game. Make Zero-Click Content.— Amanda Natividad, 2022
The traffic-hoarding platforms are built to keep people in their walled gardens, not clicking out. Zero Click Marketing (ZCM) meets your audience where they already are, straight in the feed; a click is a bonus to their experience, not a requirement.
ZCM reframes how brands should think about discoverability, trust, and long-term growth in an era where algorithms throttle outbound links.
TL;DR: stop gatekeeping your best ideas behind a link.
Create content so complete that your audience doesn't need to go anywhere to benefit from it — then watch brand trust compound like interest.
Consistent, opinionated content builds a moat no paid campaign can replicate. Be so distinctly (and defensibly!) yourself that you're impossible to ignore.
Zero Click Marketing compounds like equity. The brands that win show up consistently, generously, and memorably — not just when there's a launch.
Build a content engine rooted in Zero Click thinking — platforms, cadence, POV, and the distribution plays that actually move the needle.
Articulate what makes your mission unmistakably yours. I help founders and marketers develop narratives that earn attention without shouting.
The most powerful brand asset you have is your founder's voice. I'll help you build a personal brand strategy that scales company-wide, and builds trust with your audience.
Fractional Marketing Director-level guidance for early-stage startups that need a seasoned marketing brain without the full-time overhead.
Half-day workshops that get your team aligned on content strategy, Zero Click frameworks, and audience-first thinking.
Keynotes on Zero Click Marketing, the creator economy in B2B, and the future of content.
Amanda has presented at
Short, bingeable episodes about what it takes to win on the internet without begging for the click. New episodes drop Tuesdays. 🎧
Listen Now →Hosted by Amanda Natividad — conversations at the intersection of marketing, content, and the attention economy.
Amanda Natividad first began talking about Zero Click Marketing in 2022. Currently Chief Evangelist at SparkToro, she's spent her career at the intersection of brand, content, and audience strategy — teaching B2B teams how to build authentic authority since before "thought leadership" was a cliché.
She writes, speaks, and consults on the premise that the best marketing feels like an ongoing conversation — not being nudged through a funnel.
"Amanda is great to collaborate with, both as a colleague, and as a speaker and teacher. I would know, I am her."
— Amanda Natividad, 2026