15-ish minute episodes on how to win on the internet without begging for the click. Subscribe so you don't miss one.
Zero Click Marketing · With Amanda Natividad
Just press play.
I spend a lot of time in the world of emotional marketing, so it's refreshing to get into the weeds of how things actually work. It got me thinking differently about paid, attribution, and how we actually measure impact. Not just theory either. Real, practical takeaways I can apply right away. If you're new to marketing, start here. Even if you're not, it'll still challenge your thinking. We need more of this.
I really like listening to business podcasts but most of them are too long. It's hard to commit to them when really, I'd rather be watching Good Hang. I just really love how short and efficient this show is. Amanda clearly puts a lot of thought and research into each ep so it's easily worth the 15 or so minutes.
Amanda has always understood marketing at that sweet spot of humanity, business, and technology, and I have personally benefitted from her ideas for years. Her ideas are so very needed by business builders and marketers tired of the hamster wheel feeling.
Read more on Apple Podcasts →
Amanda Natividad first began talking about Zero Click Marketing in 2022. Currently Chief Evangelist at SparkToro, she's spent her career at the intersection of brand, content, and audience strategy — teaching B2B teams how to build authentic authority since before "thought leadership" was a cliché.
She writes, speaks, and consults on the premise that the best marketing feels like an ongoing conversation — not being nudged through a funnel.
"Amanda is great to collaborate with, both as a colleague, and as a speaker and teacher. I would know, I am her."— Amanda Natividad, 2026