Zero Click Marketing: The Book — Amanda Natividad & Rand Fishkin

The Premise

The click is dying. Marketing is just getting interesting.

Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has mostly stopped sending clicks.

More than half of Google searches now end without a click. Social networks reward content that keeps people on-platform. ChatGPT answers the questions that once sent visitors to your site. And your boss still wants a last-click attribution report by Friday.

This isn't a "how to go viral" manual. (We hate those odds.) It's also not a bloodless airport business book. It's the field guide we've been building and using ourselves since 2022, when Amanda gave the idea its name and we both began turning it into a practical system for marketers navigating a click-starved web.

Why Pre-order

Three reasons to pre-order today.

Pre-ordering through Damn Gravity isn't just a vote of confidence — it unlocks bonuses for you, real signal for us, and a small but meaningful win for indie publishing.

For you

Bonuses worth more than the book.

A $50 SparkToro credit, 50% off Alertmouse for a full year, and a seat at Zero-Click Summer School — 2 live webinar workshops with Amanda and Rand to help you put the playbook to work.

For us

Pre-orders print more books.

Pre-orders tell our publisher how many copies to print, how big the launch should be, and whether marketers actually want a book like this. Every order is a vote that says: yes, more of this please.

For indie publishing

Keep books weird & scrappy.

Damn Gravity is an indie publisher, not a megacorp. Buying directly from them keeps the whole project independent, opinionated, and possible — and skips the algorithm entirely. We love that for us.

Pre-order on Damn Gravity →

Shipping internationally?

The hardcover ships from the US, so rates abroad can sting. To lock in the bonuses without the shipping bill, grab the ebook + audiobook bundle now — then pick up the hardcover when it hits Amazon and other third-party retailers closer to launch.

Inside the Book

What you'll actually learn.

For any marketer, founder, or creator who has ever thought: "Our traffic is down, our rankings are fine, what is happening?!" or "Everyone keeps telling me to post zero-click content and also drive traffic, and nobody will explain how to do both."

01 — The Shift

Why clicks cratered.

Google's journey to "answer engine," social platforms' link suppression, and the rise of AI Overviews and ChatGPT as the new discovery layer.

02 — The Trap

How last-click sabotages you.

Why attribution is mucking up your strategy — and how marketers (yes, us included) became complicit in a system that now eats our lunch.

03 — The Craft

Make Zero Click content.

How to create native-to-platform content that delivers standalone value, grows your audience, and doesn't rely on bait-and-switch tactics.

04 — The Channels

Go where you're invisible.

Activate PR, creators, community, newsletters, and podcasts — the channels influencing your audience even when your dashboard can't see them.

05 — The Metrics

Measure what matters.

Branded search lift, temporal correlation, audience memory — instead of sacrificing your soul to the traffic graph.

06 — The Pitch

Sell this in internally.

How to explain all of it convincingly enough that your boss, team, or client stops asking for yet another "Top 10 Tools" blog post.

220+

Footnotes

30+

Case studies

2×

Expert authors

0

"Thought leader" posturing

Clicks are dying, but we marketers still act like they're the gold standard.

— From Zero Click Marketing

Meet the Authors

Amanda Natividad & Rand Fishkin

Amanda Natividad

Founder of Zero Click Marketing · Chief Evangelist, SparkToro

Amanda helped coin and popularize Zero Click Marketing starting in 2022. She's built it into a podcast, newsletter, and consulting practice, and has spoken at Content Marketing World, AdWorld, and MozCon — and guest lectured at Columbia, Cornell, and the University of Washington. Before marketing, she was a tech journalist and test kitchen cook, which is why she thinks the best marketing is useful, generous, and memorable.

Rand Fishkin

Cofounder & CEO, SparkToro · Author, Lost and Founder

Rand is the cofounder and CEO of SparkToro and previously cofounded Moz. His first book, Lost and Founder, has sold 25,000+ copies. He's keynoted 200+ events, and his work has been cited by the U.S. Department of Justice, the EU Antitrust Commission, and publications including the Economist, the Wall Street Journal, and the Washington Post.

Pre-order Zero Click Marketing.

Get the playbook for marketing on a traffic-starved web — plus an invite to the Zero-Click Summer School workshops with Amanda & Rand, $50 SparkToro credit, and 50% off Alertmouse for 1 year.

Pre-order on Damn Gravity → Learn About ZCM

Hardcover · Audiobook · Ebook · Bundle options available

Zero ClickMarketing.