The Book · Pre-order now
How to build brands and earn customers on a traffic-starved web.
Pre-order bonus: Zero-Click Summer School workshops with Amanda & Rand, $50 SparkToro credit, and 50% off Alertmouse for 1 year
Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has mostly stopped sending clicks.
More than half of Google searches now end without a click. Social networks reward content that keeps people on-platform. ChatGPT answers the questions that once sent visitors to your site. And your boss still wants a last-click attribution report by Friday.
This isn't a "how to go viral" manual. (We hate those odds.) It's also not a bloodless airport business book. It's the field guide we've been building and using ourselves since 2022, when Amanda gave the idea its name and we both began turning it into a practical system for marketers navigating a click-starved web.
For any marketer, founder, or creator who has ever thought: "Our traffic is down, our rankings are fine, what is happening?!" or "Everyone keeps telling me to post zero-click content and also drive traffic, and nobody will explain how to do both."
Google's journey to "answer engine," social platforms' link suppression, and the rise of AI Overviews and ChatGPT as the new discovery layer.
Why attribution is mucking up your strategy — and how marketers (yes, us included) became complicit in a system that now eats our lunch.
How to create native-to-platform content that delivers standalone value, grows your audience, and doesn't rely on bait-and-switch tactics.
Activate PR, creators, community, newsletters, and podcasts — the channels influencing your audience even when your dashboard can't see them.
Branded search lift, temporal correlation, audience memory — instead of sacrificing your soul to the traffic graph.
How to explain all of it convincingly enough that your boss, team, or client stops asking for yet another "Top 10 Tools" blog post.
Clicks are dying, but we marketers still act like they're the gold standard.— From Zero Click Marketing
Get the playbook for marketing on a traffic-starved web — plus an invite to the Zero-Click Summer School workshops with Amanda & Rand, $50 SparkToro credit, and 50% off Alertmouse for 1 year.
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