Zero Click Marketing: The Book — Amanda Natividad & Rand Fishkin

Fresh from Amazon

A hot new release. Already.

Zero Click Marketing is already earning attention on Amazon — with top placements in marketing and search engine optimization.

See the book on Amazon →

#1 New Releases in Marketing; SEO; Market Research; and Web Marketing

#2 New Releases in Marketing & Sales

#1 Best Seller in Search Engine Optimization

Amazon Hot New Releases in Marketing showing Zero Click Marketing at number one — **Amazon Hot New Releases in Marketing** · captured October 29, 2026.

Amazon product page for Zero Click Marketing showing a number one bestseller badge in Search Engine Optimization — **Amazon product page with #1 Best Seller badge** · captured October 29, 2026.

Amazon rankings change frequently; these screenshots reflect the book’s placement on October 29, 2026.

The Premise

The click is dying. Marketing is just getting interesting.

Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has mostly stopped sending clicks.

More than half of Google searches now end without a click. Social networks reward content that keeps people on-platform. ChatGPT answers the questions that once sent visitors to your site. And your boss still wants a last-click attribution report by Friday.

This isn't a "how to go viral" manual. (We hate those odds.) It's also not a bloodless airport business book. It's the field guide we've been building and using ourselves since 2022, when Amanda gave the idea its name and we both began turning it into a practical system for marketers navigating a click-starved web.

Why Order Direct

Three reasons to order directly.

Ordering through Damn Gravity isn't just a vote of confidence — it unlocks bonuses for you, real signal for us, and a small but meaningful win for indie publishing.

For you

Bonuses worth more than the book.

You'll get instant access to Zero-Click Summer School — 2 webinar workshops with Amanda and Rand to help you put the playbook to work.

For us

Direct orders print more books.

Direct orders tell our publisher how many copies to print, and whether marketers actually want a book like this. Every order is a vote that says: yes, more of this please.

For indie publishing

Keep books weird & scrappy.

Damn Gravity is an indie publisher, not a megacorp. Buying directly from them keeps the whole project independent, opinionated, and possible — and skips the algorithm entirely. We love that for us.

Order directly on Damn Gravity →

We're on Amazon too!

The hardcover ships from the US, so rates abroad can sting if you order directly. But fret not! You can now order through Indiebound, Bookshop.org, Barnes & Noble, and yes, even Amazon.

Inside the Book

What you'll actually learn.

For any marketer, founder, or creator who has ever thought: "Our traffic is down, our rankings are fine, what is happening?!" or "Everyone keeps telling me to post zero-click content and also drive traffic, and nobody will explain how to do both."

01 — The Shift

Why clicks cratered.

Google's journey to "answer engine," social platforms' link suppression, and the rise of AI Overviews and ChatGPT as the new discovery layer.

02 — The Trap

How last-click sabotages you.

Why attribution is mucking up your strategy — and how marketers (yes, us included) became complicit in a system that now eats our lunch.

03 — The Craft

Make Zero Click content.

How to create native-to-platform content that delivers standalone value, grows your audience, and doesn't rely on bait-and-switch tactics.

04 — The Channels

Go where you're invisible.

Activate PR, creators, community, newsletters, and podcasts — the channels influencing your audience even when your dashboard can't see them.

05 — The Metrics

Measure what matters.

Branded search lift, temporal correlation, audience memory — instead of sacrificing your soul to the traffic graph.

06 — The Pitch

Sell this in internally.

How to explain all of it convincingly enough that your boss, team, or client stops asking for yet another "Top 10 Tools" blog post.

220+

Footnotes

30+

Case studies

2×

Expert authors

"Thought leader" posturing

Clicks are dying, but we marketers still act like they're the gold standard.

— From Zero Click Marketing

Meet the Authors

Amanda Natividad & Rand Fishkin

Amanda Natividad

Founder of Zero Click Marketing · Chief Evangelist, SparkToro

Amanda helped coin and popularize Zero Click Marketing starting in 2022. She's built it into a podcast, newsletter, and consulting practice, and has spoken at Content Marketing World, AdWorld, and MozCon — and guest lectured at Columbia, Cornell, and the University of Washington. Before marketing, she was a tech journalist and test kitchen cook, which is why she thinks the best marketing is useful, generous, and memorable.

Rand Fishkin

Cofounder & CEO, SparkToro · Author, Lost and Founder

Rand is the cofounder and CEO of SparkToro and previously cofounded Moz. His first book, Lost and Founder, has sold 25,000+ copies. He's keynoted 200+ events, and his work has been cited by the U.S. Department of Justice, the EU Antitrust Commission, and publications including the Economist, the Wall Street Journal, and the Washington Post.

Order Zero Click Marketing.

Get the playbook for marketing on a traffic-starved web — plus access to the Zero-Click Summer School webinars with Amanda & Rand.

Order on Damn Gravity → Learn About ZCM

Hardcover · Audiobook · Ebook · Also available on Amazon

Zero ClickMarketing.